Why it matters

Without structured pricing, agents can't shop effectively. Understanding pricing signals unlocks agentic commerce.

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The architecture

Price: numeric + currency + unit. Structured, not just text.

Availability: in stock, quantity, delivery time.

AP2 pricing signalsPricevalue + currency + unitAvailabilitystock + deliveryAttributesquality, features, termsMerchants publish; agents consume; enables true price comparison
Pricing structure.
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How it works end to end

Extended attributes: quality tier, warranty, terms.

Comparison: agents can compare prices across merchants for same product.

Dynamic pricing: real-time quotes for personalized prices.

Bulk pricing: quantity discounts.