Why it matters
H.265 is the compression sweet spot for many workloads. Patent situation matters for streaming distribution.
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The architecture
Compression: coding tree units (CTU) up to 64x64 vs H.264's 16x16 macroblocks. Better prediction, adaptive block sizes.
Result: ~50% bitrate savings vs H.264 at same quality.
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How it works end to end
Hardware decode: iPhone, modern Android, TVs, GPUs. Widely available.
Encoders: x265 (open), hardware encoders.
Patents: MPEG-LA + HEVC Advance + others. Licensing complex; some companies avoid it.
Alternatives: AV1 patent-free, but harder to encode. VP9 also patent-free.